ALL WRITE, HELENE.
I'm Helene. Not like Helen.
(Rhymes with queen, not melon)
My experience ranges from DTC retail to beauty, gaming to ghostwriting, startups to tech—and whatever other industries initially made me think, “I know nothing about this,” approximately three days before I learned everything about it.
Here are just a few lil' results my work has produced:
-
Drove $100K+ revenue in one day from push notifications
-
Generated $8.2M in YoY sales growth through rebranding efforts
-
Helped develop a campaign that increased membership sign-ups by 21%
-
Crafted conversion-focused email campaigns with individual sends grossing over $900k
-
Wrote copy translated into 30+ languages
Featured Campaigns & Work
HOLIDAY OMNICHANNEL CAMPAIGN
OMNICHANNEL CAMPAIGN
PRODUCT & SERVICE LAUNCH
BUSINESS LAUNCH
EDUCATIONAL BLOG, PRODUCT LAUNCH
DULUTH TRADING CO.
SEASONAL CAMPAIGN
DULUTH TRADING CO.
HOLIDAY 2025
COIN MASTER
CASE STUDY
K18
PRODUCT LAUNCH BLOG
WOMEN'S ENTREPENEURSHIP DAY ORGANIZATION
#CHOOSEWOMEN WEDNESDAY CAMPAIGN
GENE JUAREZ SALONS & SPAS
CURL EXPERT PRODUCT & SERVICE LAUNCH
GENE JUAREZ MEN
BUSINESS LAUNCH
PROOF,
MEET
PUDDING.
"Helene is the most talented writer I've ever worked with.
She is concise, punchy, smart, and thoughtful. She knows how to communicate the right message with the perfect amount of personality.
On top of her writing skills, Helene is a no-nonsense team player who is always willing to go above and beyond to help everyone succeed. She cares about people just as much as she cares about her work and that balance can be hard to find.
When I am able to justify outsourcing some of my client's work, she will be my first hire."
Whitney Popa, Copywriter & Marketing Consultant
PROOF,
MEET
PUDDING.
"It's rare that you come across stand-out talent like Helene.
I had the pleasure of working with Helene during her role at Gene Juarez, collaborating on several projects. "Quick-witted" is the phrase that comes to mind when I think about Helene. Above all, Helene's ability to juggle copy needs for multiple projects was unlike any I've seen before and made a dramatic difference in the productivity level of our marketing team.
Helene would be an asset to any team looking for their next unicorn."
Amanda Smith, Brand Design Manager, Professional Beauty Association
PROOF,
MEET
PUDDING.
"Helene approaches her work with poise and a keen attention to detail. She is able to creatively craft brand messaging in a succinct and meticulous way across a multitude of platforms with proven success. She is efficient, strategically problem-solves, always meets demanding deadlines, and goes above and beyond to deliver dynamic campaign copy. I could not have asked for a more talented copywriter to work with!
I admire her ability to juggle several projects at a time across departments, demonstrating her commitment to the company's vision. She is meticulous and intentional in her work which is evident in her achievements.
Her punchy copy, witty personality and can-do attitude are an added bonus!"
Lauren Luna, Product Marketing Manager, Amazon Fashion & Fitness
PROOF,
MEET
PUDDING.
“I had the pleasure of working with Helene on a pro bono nonprofit project with Creativity For Kindness. She was a great collaborative partner, a sharp copywriter, and a problem solver who’s quick on her feet.
Throughout the process, I was always impressed by her thoughtfulness in tackling feedback and her drive to make everything we did stronger and smarter. I hope we’ll get to work together again in the future!”
Anjali Gupta, Vice President of Creative Strategy, Blue State
PROOF,
MEET
PUDDING.
"I worked with Helene for a few years at Moon Active, and I highly recommend her for her exceptional copywriting skills. During our time together, she consistently impressed me with her ability to craft engaging push notifications for Coin Master.
Her writing style, filled with wordplay, puns, and creativity, always stood out and contributed to the game's success. Despite tight deadlines, she remained composed and produced high-quality content efficiently.
Helene is a flexible and intelligent professional whom I wholeheartedly recommend to any future employer."
Joanna Atia, Project Manager, Airbus