Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
NOT LIKE HELEN. RHYMES WITH QUEEN 👑, NOT MELON 🍉.
TAGRA BIOTECHNOLOGIES
GOALS
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Generate awareness of new products and their unique capabilities
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Convey the unique, innovative technology advances of microencapsulation
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Generate interest in products, encouraging cosmetics brands to use Tagra's groundbreaking products as ingredients in their formulations
STRATEGY
I transformed complex, technical scientific information into clear, engaging copy, making it accessible for target audiences. By working closely with cross-functional teams to fully understand the product, I used storytelling to create a relatable brand voice for a scientific company. This helped position the brand as approachable and appealing, driving engagement and interest from potential B2B clients, while leaving the in-depth technical details for later stages in the buyer journey.
VIDEO SCRIPTS
Provides information on revolutionary UV protection. Compelling storytelling in the diversity of the product's use increases likelihood of gaining interest and partnership with other businesses
While making WS SA50 the main topic, multiple other products are introduced and described, showing the company's library and capabilities,strategically increasing the interest of other businesses.
Demonstrates how businesses can create custom products, like hand creams, by utilizing Tagra’s ingredients, sparking ideas tailored to their own audiences. This strategic presentation highlights the flexibility of incorporating Tagra’s products into their business offerings, increases interest.
CELLUCAP™️R & CELLUCAP™️A BROCHURE
LINKEDIN POSTS
Do active ingredients necessarily mean active formulas?
Let's face it. Active ingredients... simply useless if their efficacy is compromised. (Retinol? Vitamin C? Notoriously unstable!)
Our microencapsulation technology ensures full,
long-lasting potency of your active ingredients.
Here at Tagra, our expertise in ingredient delivery systems is
the key to an active formula that *stays* active from start to finish.
This guarantees that your formula's activity doesn't start declining the moment it leaves the lab—it lasts all the way through your consumer's very last drop.
Best way to maintain satisfied consumers?
Providing products that work.
Full, long-lasting potency means full, long-lasting loyalty.
Learn more at www.tagra.com or send us a message!
#Tagra #customersatisfaction #innovation #innovativetechnology #cosmetictechnology #beautyindustry #cosmeticsindustry
Can you imagine an even more powerful retinol?
Thanks to its extensive list of benefits,
retinol is the industry gold standard for ageless skin.🥇
And we’ve created a way to make it even better.
Meet CelluCap™️ R from #Tagra, where retinol stays potent and active longer. An ingredient's power and potency decreasing once it's left the lab? A thing of the past.
Our microencapsulation technology allows your active ingredients to only be released when the user applies them to the skin.
Simply put: active ingredients *remain* fully active until consumer use.
Active ingredients don’t necessarily mean active formulas.
But with Tagra’s revolutionary technology, they do.
Check out our third-party CelluCap-R™️ clinical testing specs!
Link in the first comment🔗
#innovations #science #technology #cosmeticsindustry #beautyindustry #B2B
Having trouble fighting vitamin C’s instability and quick oxidation? 🙋♀️We’re here to fix that.
Vitamin C is a skincare fan-favorite—but it’s known by all for its speedy loss of potency.
CelluCap-C™️, a microencapsulated oil-soluble derivative of vitamin C from Tagra, allows your formula to offer the benefits of vitamin C *without* compromising its efficacy.
With our microencapsulation technology, active ingredients are only released when the user applies them to the skin.
Let go of any worry regarding finicky ingredients like vitamin C losing their stability, potency, or efficacy. We’ve got it all handled.
Active ingredients don’t necessarily mean active formulas.
But with Tagra’s revolutionary technology, they do
See the proof behind the benefits of CelluCap-C™️ through our clinical testing! Link in the first comment🔗
#tagra #innovations #technology #cosmetictechnology #beautyinnovations #cosmeticinnovations #vitaminc
POWERFULLY POTENT
LONG-LASTING RETINOL & VITAMIN A
WITH CELLUCAP™️ FROM TAGRA
Did you know you can achieve better results with more effective active ingredients?
Retinol and vitamin A feature extensive lists of benefits, making them two of the industry’s gold standard ingredients for ageless skin.
And Tagra Biotechnologies has made them even more powerful.
CelluCap™️, innovative microencapsulation technology from Tagra, allows ingredients to remain fully stable and active until use, where they are only released when the user applies them to the skin.
CelluCap™️ R and CelluCap™️ A are microencapsulated versions of retinol and vitamin A that allow you the freedom to never worry about power and strength decreasing once the product has left the lab. The actives stay fully potent and effective longer, only activated once used by the consumer!
Tagra Biotechnologies uses the most sophisticated encapsulation technology to create alternatives for a variety of different active ingredients.
Our expertise and experience have firmly established us as the world leader in microencapsulation solutions for the cosmetic industry, where we overcome formulation challenges and deliver an outstanding customer experience.
To learn more about Tagra’s groundbreaking retinol and vitamin A CelluCaps™️, click to download our brochure!
CTA: DOWNLOAD BROCHURE
Watch and discover how CelluCap™️ R takes your formulations to the next level:
[VIDEO]