Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
NOT LIKE HELEN. RHYMES WITH QUEEN 👑, NOT MELON 🍉.
GOODIECO SKINCARE
VIDEO SCRIPTS
GOALS
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Increase brand awareness by educating the audience on the brand's identity, unique ingredients, and product methods that set it apart from beauty industry norms.
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Increase website leads and sales conversion.
CONCEPT & STRATEGY:
Developed pay-per-click (PPC) and organic social media video scripts that highlighted the brand's unique selling points by addressing audience pain points, educating viewers, and providing positive user experiences to build trust and enhance reputation. Leveraged data insights to segment audiences and create targeted videos tailored to each group. Adjusted the video copy’s positioning for different audiences while consistently maintaining the brand’s voice and tone.
