#ChooseWOMEN: DIGITAL

GOALS

Build awareness and generate use of #ChooseWOMEN on Wednesday, December 2.
Create engaging, shareable, and impactful assets to encourage mass participation.
Give people the tools to use #ChooseWOMEN to build their own businesses & brands.

CONCEPT:

I CHOOSE HER

Two simple words: Endless choices. We’re placing the power of choosing directly in the hands of our audience by centering the #ChooseWOMEN movement around a foundational graphic asset. With the point of a finger, we’re creating an instantly recognizable shareable framework that can spread from social media out into the real world.

JUMP TO:

SOCIAL
- Cover Slide Concept
- Instagram Campaign Intro Carousel
- Instagram Facts Carousel & Posts
- Drumbeat Posts
  - Rallying Cry
  - Empowering Quotes
- Interactive Instagram Stories
DIGITAL

SOCIAL

CHOOSE HER:

COVER SLIDE GRAPHIC

The centerpiece of the campaign. This simple and foolproof format could easily be used by anyone on #ChooseWOMEN Wednesday to celebrate a singular woman, a group... or both!

Joining the movement took only two steps: first, saving this graphic to one's phone. Then, selecting a photo of a woman or women they wanted to shine a spotlight on— a family member or friend, a mentor or colleague, a small business owner, favorite author or music artist... anything goes!

Users would share the photos as a carousel, using this as the cover slide.

Twitter

(Slide 2)

Facebook Desktop

Facebook Mobile

CAMPAIGN INTRODUCTION

CAROUSEL

(Slide 2)

Screenshot 2023-04-28 at 10.31_edited.jp

(Slide 5)

(Slide 3)

Screenshot 2023-04-28 at 10.21_edited.jp

(Slide 4)

Screenshot 2023-04-28 at 10.32_edited.jp

(Slide 6)

INFORMATIONAL

CAROUSEL & POSTS

RALLYING CRY

Simple yet powerful and shareable posts distilling key messages.

A rallying cry helps make a brand meaningful, focusing on who it's dedicated to serving rather than on the brand itself—a common theme a brand can stand by.

627 likes

ChooseWOMEN (W)omentum [noun]: The unstoppable force that occurs when women help each other get the spotlight they deserve 💪 See it in action by joining the movement on #ChooseWOMEN Wednesday!

448 likes

ChooseWOMEN Did you know it could take at least 108 years to close the gender pay gap?! 🙅‍♀️ Equality can't wait! On #ChooseWOMEN Wednesday, let's shatter glass ceilings by celebrating and elevating women everywhere. 👯‍♀️

704 likes

ChooseWOMEN When we come together, our choices have the power to make epic changes 🌏 on #ChooseWOMEN Wednesday, choose to support women-owned businesses, celebrate female creators, and shout out an influential lady in your own life!

EMPOWERING QUOTES

Impactful pro-women statements by powerful, trailblazing figures in alignment with the campaign's narrative helped solidify and strengthen the brand mission.

627 likes

ChooseWOMEN

We choose RBG as our #MondayMuse for being the ultimate champion for women 🏆 who do you choose? Tell us in the comments! #ChooseWOMEN

448 likes

ChooseWOMEN Like shattering the glass ceiling, perhaps? Women working together are simply unstoppable, and there’s no better way to show your support than to #ChooseWOMEN! Start thinking about who you’ll choose on December 2! #TuesdayTruth

406 likes

ChooseWOMEN A toast to the women who celebrate

each other’s wins 🥂 Get inspired by endless women’s innovations when you #ChooseWOMEN on Dec. 2!

289 likes

ChooseWOMEN Women are a force 💪 take a moment to acknowledge a woman who stood up for *you* (and therefore, all women)! Is she who you're choosing on Dec. 2 for #ChooseWOMEN Wednesday? The possibilities are endless!

INSTAGRAM

INTERACTIVE STORIES

Provided an innovative, alternative way for audiences to engage with #ChooseWOMEN Wednesday. Placed in an album on the campaign's profile for easy access and visibility to those who may not catch them live.

EMAILS

EMAIL HEADERS

EMAIL #1: INTRO

Initial outreach email designed to be shared far and wide across audiences, providing a background for the #ChooseWOMEN campaign, share the mission, and demonstrate how audiences could get involved.