Write push notifications in correlation to campaigns and events happening in the game, using fun language such as idioms, puns, and overall verbiage choices to keep notifications compelling for users, exemplifying the game's easygoing, fun brand voice and tone. 
 

Strategically used data and performance insights to improve copy, open rates, and lower unsubscription rates by performing A/B tests on notification lengths, use/placement of emojis, inserting the user's name, segmenting different audiences, send times, use of main character Piggy, capitalizing certain words, alluding to rewards without explicitly stating prize, and more.