CONCEPT & STRATEGY

Reward subscribed users with daily prize extras through engaging email marketing. Data insights revealed that very short-form copy was most effective because emails were opened on mobile devices due to the CTAs leading to the app. Since users were less likely to scroll or read content, we focused on crafting compelling short-form copy that complemented and enhanced the artwork.

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We consistently leveraged data insights to refine our copy and improve our strategy. Using A/B testing, we optimized subject lines, lengths, emoji usage, and other factors for maximum impact. Despite a strict character limit, we showcased creativity through idioms, alliterations, puns, emojis, and more. This approach added variety to our copy and showcased our casual, fun brand identity, boosting engagement and subscriber rates.