Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
Copywriter. Storyteller. Brand Guardian. Culture Curator. Idea Churner.
NOT LIKE HELEN. RHYMES WITH QUEEN 👑, NOT MELON. 🍉
DIGITAL
GOALS
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Build awareness and generate use of #ChooseWOMEN on Wednesday, December 2.
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Create engaging, shareable, and impactful assets to encourage mass participation.
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Give people the tools to use #ChooseWOMEN to build their own businesses & brands.
CONCEPT:
I CHOOSE HER
Two simple words: Endless choices. We’re placing the power of choosing directly in the hands of our audience by centering the #ChooseWOMEN movement around a foundational graphic asset. With the point of a finger, we’re creating an instantly recognizable shareable framework that can spread from social media out into the real world.
JUMP TO:
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SOCIAL
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DIGITAL
SOCIAL
CHOOSE HER:
COVER SLIDE GRAPHIC
The centerpiece of the campaign. This simple and foolproof format could easily be used by anyone on #ChooseWOMEN Wednesday to celebrate a singular woman, a group... or both!
Joining the movement took only two steps: first, saving this graphic to one's phone. Then, selecting a photo of a woman or women they wanted to shine a spotlight on— a family member or friend, a mentor or colleague, a small business owner, favorite author or music artist... anything goes!
Users would share the photos as a carousel, using this as the cover slide.
(Slide 2)
Facebook Desktop
Facebook Mobile
CAMPAIGN INTRODUCTION
CAROUSEL
(Slide 2)
(Slide 5)
(Slide 3)
(Slide 4)
(Slide 6)
IMPACTFUL, MOTIVATIONAL, INSPIRATIONAL POSTS
627 likes
ChooseWOMEN (W)omentum [noun]: The unstoppable force that occurs when women help each other get the spotlight they deserve 💪 See it in action by joining the movement on #ChooseWOMEN Wednesday!
448 likes
ChooseWOMEN Did you know it could take at least 108 years to close the gender pay gap?! 🙅♀️ Equality can't wait! On #ChooseWOMEN Wednesday, let's shatter glass ceilings by celebrating and elevating women everywhere. 👯♀️
704 likes
ChooseWOMEN When we come together, our choices have the power to make epic changes 🌏 on #ChooseWOMEN Wednesday, choose to support women-owned businesses, celebrate female creators, and shout out an influential lady in your own life!
627 likes
ChooseWOMEN
We choose RBG as our #MondayMuse for being the ultimate champion for women 🏆 who do you choose? Tell us in the comments! #ChooseWOMEN
448 likes
ChooseWOMEN Like shattering the glass ceiling, perhaps? Women working together are simply unstoppable, and there’s no better way to show your support than to #ChooseWOMEN! Start thinking about who you’ll choose on December 2! #TuesdayTruth
406 likes
ChooseWOMEN A toast to the women who celebrate
each other’s wins 🥂 Get inspired by endless women’s innovations when you #ChooseWOMEN on Dec. 2!
289 likes
ChooseWOMEN Women are a force 💪 take a moment to acknowledge a woman who stood up for *you* (and therefore, all women)! Is she who you're choosing on Dec. 2 for #ChooseWOMEN Wednesday? The possibilities are endless!
INTERACTIVE STORIES
Provided an innovative, alternative way for audiences to engage with #ChooseWOMEN Wednesday. Placed in an album on the campaign's profile for easy access and visibility to those who may not catch them live.
EMAILS
EMAIL HEADERS
EMAIL #1: INTRO
Initial outreach email designed to be shared far and wide across audiences, providing a background for the #ChooseWOMEN campaign, share the mission, and demonstrate how audiences could get involved.
EMAIL #2: TOOLKIT DISTRIBUTION
Follow-up email re-engaging audiences by sharing sharing the #ChooseWOMEN toolkit to distribute our shareable assets across social media.
WEB BADGES
A fun digital option for users to show support for the movement directly on their website.
DIGITAL STICKERS/GIFS
Digital Stickers could be uploaded to Giphy for people to use in text messages, WhatsApp, Instagram Stories... wherever they gif'ed!
WEBSITE
Read
script
below!
HOMEPAGE VIDEO SCRIPT
FACT: There are more CEOs named John than all women CEOs combined.
John?
Really?
Well, John, on December 2nd, women everywhere will shine.
All sorts of women.
Like your mom, friends, boss, and even your frenemies.
That's right. Choose their restaurants and businesses.
Choose their books and films.
Choose to buy their creations.
And choose to listen to what they have to say.
Choose to get great women over the hump on this very special hump day.
#ChooseWOMEN Wednesday. Choosing is a great choice.
#ChooseWOMEN Wednesday
PRINT
GOALS
-
Build awareness and generate use of #ChooseWOMEN on Wednesday, December 2.
-
Create engaging, simple, shareable social assets to encourage mass participation.
-
Give people the tools to use #ChooseWOMEN to build their own businesses & brands.
CONCEPT:
I CHOOSE HER
Two simple words: Endless choices. We’re placing the power of choosing directly in the hands of our audience by centering the #ChooseWOMEN movement around a foundational graphic asset. With the point of a finger, we’re creating an instantly recognizable shareable framework that can spread from social media out into the real world.
JUMP TO:
POSTER ADS
WINDOW DECAL
STICKERS
MERCHANDISE
ON DECEMBER 2ND, YOU HAVE A CHOICE.
CHOOSE WOMEN, OR CHOOSE WOMEN.
YOU CAN CHOOSE TO LISTEN TO ALL SORTS
OF WOMEN WHO HAVE SOMETHING TO SAY.
YOU CAN CHOOSE TO READ WHAT THEY'VE WRITTEN.
WATCH WHAT THEY'VE FILMED.
BUY WHAT THEY'VE MADE.
OR LOOK AT WHAT THEY'VE CREATED.
THIS IS THE DAY TO CELEBRATE ALL KINDS
OF WOMEN, IN EVERYTHING THEY DO
AND EVERYTHING THEY HOPE TO ACCOMPLISH.
THEY SAY IT WILL TAKE AROUND
1008 YEARS TO CLOSE THE GENDER GAP.
LET'S MAKE SURE THEY ARE AROUND 108 YEARS WRONG.
TOGETHER WE CAN GET GREAT WOMEN OVER THE HUMP.
ON THE MOST IMPORTANT HUMP DAY OF THE YEAR.
ON DECEMBER 4TH, THE WORLD HAS A CHOICE.
AND THERE'S ONLY ONE OPTION.
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